Do tej pory w kampaniach marki kosmetycznej CoverGirl mogliśmy zobaczyć śliczne modelki oraz gwiazdy. Firmę reprezentowały Katy Perry, Sofia Vergara, Pink, Jessica Stam, Drew Barrymore, Karlie Kloss, Taylor Swift, Janelle Monae, Zendaya, Ellen DeGeneres czy uczestniczki show America's Nex Top Model. Nadeszła jednak zmiana! CoverGirl reprezentuje teraz mężczyzna, a dokładnie gwiazda YouTube (ponad 75 tys. subskrybentów) i Instagrama (prawie 500 tys. fanów), James Charles.

17-latek zmienia branżę kosmetyczną! James Charles będzie promował najnowszą maskarę "So Lashy!". Pojawi się w sesjach wizerunkowych oraz spotach telewizyjnych. Jesteśmy ciekawi efektów tej współpracy. Czy inne brandy też się na to skuszą?

THE POWER OF MAKEUP ____ I needed to do this post. The past few days of my life have been some of the worst in a very long time and I've been extremely upset and out of it. I had a boy I really cared about take advantage of me to a whole new level and it both hurt me, but also absolutely crushed me & my confidence. I cried for the first time in years and was extremely lost and just overall angry. I wanted to do this post now that I've grown and learned from the situation to show you guys that confidence is key. You should NEVER let anyone get in the way of your goals or more importantly your happiness. Makeup makes me so happy and feel so powerful and strong and it's truly an escape. Makeup is truly an art. It's a form of expression, it's a way to feel beautiful, and to make people gasp and look exactly how they want to. It's more than just wanting to impress someone or look pretty. We do makeup for ourselves, NOT for the pleasure of anyone else. It's so important to be confident and love yourself no matter who is loving you back. Please learn from my mistake and always put your own self confidence and self love first, no matter how cute a guy is or no matter how someone may make you feel. I am worth more and so are you. ____ face is @makeupforeverofficial HD foundation stick. I contoured using my @makeupgeekcosmetics contour pan in warm medium. Highlight is @anastasiabeverlyhills glow kit in "that glow" with the shade sunburst. Brows are @benefitcosmetics ka-BROW cream gel set with gimme brow. Eyes are @morphebrushes 35O & lashes are @esqido lashmopolitan. Lips are @nyxcosmetics liquid lingerie in baby doll.

Zdjęcie zamieszczone przez użytkownika JAMES CHARLES (@jcharlesbeauty)

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